🍳 Your Family AI

A calmer way
to feed your family.

Ollie is the AI that automates meal planning and grocery shopping for busy families β€” turning hours of weekly mental load into minutes.

75,000+families 4.8β˜…App Store rating
Confabulation Corporation Β· Seed Round 2026
🍳 ollie
The Problem

Feeding a family is a
second full-time job.

Every week, one person in the household carries an invisible workload: deciding what everyone will eat, accommodating picky eaters and diets, building a grocery list, shopping, and doing it all again in seven days.

It never ends. The result is decision fatigue, wasted food, blown budgets, and takeout guilt β€” night after night.

🧠

Mental load

The endless "what's for dinner?" loop falls on one person, every single day.

πŸ—‘οΈ

Food waste

The average U.S. family throws out ~30% of the groceries they buy.

πŸ’Έ

Overspending

Unplanned trips and impulse buys quietly inflate the grocery bill.

πŸ”

Same 7 meals

Decision fatigue means families cook the same tired rotation on repeat.

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🍳 ollie
The Solution

Meet Ollie β€”
your Family AI.

Ollie learns how your family eats, then plans your whole week, writes custom recipes, and builds a ready-to-shop grocery list. Change your mind? Just chat with it.

  • βœ“
    Personalized meal plans built around your family's tastes, diets & schedule
  • βœ“
    One-tap grocery lists that sync to Instacart, Walmart & Amazon Fresh
  • βœ“
    Adjust anything by chatting in plain English
  • βœ“
    Gets smarter every week you use it
🍳 This Week
Monday
Sheet-Pan Lemon Chicken
30 min Β· kid-approved Β· uses spinach
Tuesday
Black Bean Tacos
20 min Β· meatless Β· budget-friendly
Wednesday
Teriyaki Salmon Bowls
25 min Β· omega-3 Β· leftovers βœ“
Thursday
Creamy Tomato Pasta
15 min Β· pantry night
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🍳 ollie
How It Works

From "what's for dinner?"
to done β€” in four steps.

STEP 01
πŸ“…

Plan your week

Ollie auto-plans a full week of meals around your family's tastes, diets, and schedule.

STEP 02
πŸ›’

Stock your kitchen

It instantly generates a ready-to-go grocery list, sent straight to your favorite store.

STEP 03
πŸ’¬

Adjust on the fly

Swap, replace, or tweak any meal just by chatting. "Make Tuesday vegetarian." Done.

STEP 04
✨

Automate the job

Hours of planning become minutes a week. Ollie handles it β€” so you don't have to.

Grocery lists integrate directly with Instacart, Walmart, and Amazon Fresh β€” so the plan turns into food at your door.

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🍳 ollie
The Product

It feels like texting a
friend who happens to
run your kitchen.

πŸ’¬ Chat with Ollie
Can we do something quick tonight? Kids have practice.
On it! Swapping in 15-min Garlic Butter Shrimp 🍀 β€” you've already got everything but shrimp.
Perfect. And no fish next week please.
Noted β€” I'll keep next week fish-free and remember it going forward. πŸ‘
Updated your plan & grocery list.
πŸ›’ Grocery List
βœ“Boneless chicken thighs2 lb
βœ“Baby spinach1 bag
 Black beans2 cans
 Salmon fillet1 lb
 Cherry tomatoes1 pint
 Whole-wheat pasta1 box
Send to Instacart β†’
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🍳 ollie
Why It Wins

The more you use it,
the smarter it gets.

Every meal you keep, swap, or skip teaches Ollie your family's palate. That preference graph β€” built from real kitchens β€” is our compounding moat.

100M+meal preference signals learned
1:1recipes written per family, not templated

A defensible data flywheel

  • 1
    Family uses Ollie weekly β†’ generates rich taste & routine signals
  • 2
    Personalization sharpens β†’ plans get more "right" every week
  • 3
    Higher retention & lower churn β†’ more data β†’ better product
  • 4
    Switching cost rises β€” Ollie already knows the whole family
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🍳 ollie
Market Β· Why Now

A massive market,
finally solvable.

$1.5TU.S. annual grocery spend (TAM)
85M+U.S. households cook at home weekly (SAM)
$12Bmeal-planning & online grocery services (SOM)

πŸ€– AI is finally good enough

Only now can a model reason over a family's tastes, diets, budget, and pantry to plan meals people actually want to eat.

🚚 Grocery is online

Instacart, Walmart & Amazon Fresh turned the grocery list into a one-tap checkout β€” closing the loop from plan to doorstep.

⏳ Time is the new luxury

Dual-income, time-starved families will pay to delete the weekly mental load of feeding everyone.

07
🍳 ollie
Traction

Families already love Ollie.

75,000+families onboarded
4.8β˜…average App Store rating
3grocery partners integrated
Minutesto replace hours of planning

As featured in

The Washington Post FOX Forbes CNET
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🍳 ollie
Loved By Families

β€œIt takes the thinking out.”

β˜…β˜…β˜…β˜…β˜…

β€œFeeding a family of 4 daily is draining. Ollie gets me and just does this for me.”

F
Fluffadoodle86
Family of 4
β˜…β˜…β˜…β˜…β˜…

β€œIT TAKES THE THINKING OUT! I open the app and dinner is already handled.”

B
Buryesa
Working parent
β˜…β˜…β˜…β˜…β˜…

β€œIt saves me so much time and mental energy β€” I love Ollie!”

R
Rachel
Mom of a toddler

Users report more variety, lower grocery bills, and far less stress β€” week after week.

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🍳 ollie
Business Model

Simple subscription.
Compounding value.

  • $
    Consumer subscription β€” monthly or annual plans, with a 7-day free trial and cancel-anytime.
  • ↑
    Land & expand β€” low-friction trial converts to habitual weekly use as personalization deepens.
  • πŸ›’
    Grocery upside β€” partner integrations open affiliate & commerce revenue on every list sent.
  • β™Ί
    Retention economics β€” a tool used weekly, that only gets better, drives durable LTV.
The funnel

Free trial β†’ daily habit β†’ household default

7-day free trial$0
Monthly plan$19.99/mo
Annual plan save 29%$169.99/yr
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🍳 ollie
The Vision

Ollie runs the
household β€” one less
thing at a time.

Meals are the wedge. The same AI that learns how your family eats can learn how it lives β€” groceries today, then routines, budgets, and the thousand small decisions that make up running a home.

Now

Meal planning + groceries, automated for 75k families.

Next

Pantry & budget intelligence, nutrition goals, auto-reorder.

Later

The trusted AI that quietly runs the whole household.

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Let's give families
their time back.

We're raising to accelerate personalization, deepen grocery partnerships, and bring Ollie to millions of families.

Get in touch β†’ See how Ollie works

olliemeal.com Β· @heyollieai

Confabulation Corporation Β· Β© 2026
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